Gifts

How to Choose a Watch as a Gift Without Getting It Wrong (Even If You Know Nothing About Watches)

5 min read·Updated 28 June 2026

Buying a watch for someone special is easier than you think. Just consider three things: their style, what they'll use it for, and your budget. This article walks you through it step by step.

1. Look at their style

Notice their clothes and the things they use. If they dress simply and smartly, choose a clean-dial watch on a steel bracelet. If they're active or outdoorsy, choose a shock-resistant digital such as G-SHOCK.

2. Choose by how they'll use it

Office work → a polished look such as EDIFICE or a clean-dial CASIO
Exercise / outdoor activities → G-SHOCK or BABY-G, water and shock resistant
Events and going out → a metal finish that looks premium

3. Set a budget, then choose the model

Authentic watches from a thousand baht or so are already good quality. Setting a budget first narrows your options — use watches under ฿3,000 or watches around ฿5,000 as a guide.

Tip: if you're not sure about wrist size, choose a steel bracelet with adjustable links, or keep the receipt in case of an exchange.

4. Make it a complete gift

Shock Shop can issue tax invoices, delivers free anywhere in Thailand, and every watch is 100% authentic with official warranty under the brand's terms — so you know your gift looks great and actually works.

FAQ

How much should I spend on a watch as a gift?

It depends on the relationship and the occasion, but an authentic watch from the low thousands of baht already looks good and is well made. It doesn't need to be expensive.

What if it doesn't fit?

Most steel bracelets have removable links and any watch shop can adjust them — or choose an easy-to-adjust strap in the first place.